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MedSupply Intelligence
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About Us

Earlier visibility. Better medicine supply.

iethico builds real-time market intelligence to help organisations anticipate disruption, protect patients, and make better decisions in volatile medicine markets.

Why we exist

Medicine supply has become more complex, less predictable, and harder to see clearly.

Across healthcare, organisations are often forced to respond to shortages, pricing volatility, and availability constraints after problems have already escalated.

We exist to change that dynamic - replacing delayed reporting with early visibility, so action can be taken sooner and with greater confidence.

our approach

iethico develops intelligence solutions built on live market activity, rather than static datasets or retrospective reports.

By analysing real-world signals across supply, pricing, and availability, we help organisations understand what is emerging, not just what has already happened.

Our tools support operational, commercial, and patient-care decisions across pharmacies, the NHS, and pharmaceutical suppliers.

From insight to impact

Our work is grounded in a simple principle: insight only matters if it changes outcomes.

We focus on delivering:

Earlier warning of supply disruption

Better-informed decisions across the supply chain

Greater clarity during periods of volatility

Better-informed decisions across the supply chain

Greater clarity during periods of volatility

Better-informed decisions across the supply chain

This approach helps reduce uncertainty, protect continuity of care, and support more resilient medicine supply.

What makes iethico different

Early signals over lagging indicators

We surface emerging risk before it becomes visible through official notices.

Real-world market behaviour

Early signals over lagging indicators

Intelligence sourced from live activity, not theoretical price lists.

Decision-focused design

Early signals over lagging indicators

Decision-focused design

Built for action, not dashboards for their own sake.

Recognition and partnerships

Our work has been recognised across healthcare, innovation, and digital health, and works in collaboration with a broad ecosystem of healthcare, research, and regulatory partners.

Our work has been supported and recognised by organisations across the UK healthcare and innovation landscape, reflecting our commitment to responsible, impactful use of data.

Highly Commended, Innovator of the Year category at the 2025 Innovation Awards

KPMG Finalist for the UK Tech Innovator awards 2023.

Winner of Leadership in Diversity 2023

Finalist for The Spectator Economic Innovator of the Year 2023.

Announcement in November 2023

C+D Judges shortlisted iethico for

Online Innovation of the Year award

National Medilink UK Healthcare Business Awards 2023.

FInalist for Start up

Winner of the Best Start up award, and in Judge's opinion, likely to achieve impressive feats in the future

In recognition of iethico developing a digital healthcare solution that improves patient care and reduces costs

In recognition of early-stage scaleups who are making waves with their innovative solution

iethico Award from Innovate UK Funding to develop its Medicine Shortage Reporting Tool

Our partners

Our principles

Clarity over complexity

Early insight over delayed certainty

Clarity over complexity.

Making complex markets understandable

Early insight over delayed certainty

Early insight over delayed certainty. Prioritising foresight, not hindsight

Responsibility in data use

Early insight over delayed certainty

Responsibility in data use

Responsibility in data use.

Supporting better outcomes across healthcare systems

Learn more

Explore how iethico’s market intelligence supports earlier action and better decision-making across pharmaceutical supply.

Explore MedSupply Intelligence

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Members of the Information Commissioner’s Office (ICO) Registration No: ZB231371

Registered address: iethico Limited, Binley Business Park, Harry Weston Road, Binley, Coventry, England, CV3 2TX

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