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We are iethico
Don't get left behind while your competitors move ahead.
With our two intelligent solutions, you can take control of every sales opportunity and grow your business smarter.
iEthico is an award winning company
Finalist for The Spectator Economic Innovator of the Year 2023.
Announcement in November 2023
C+D Judges shortlisted iethico for
Online Innovation of the Year award
KPMG Finalist for the UK Tech Innovator awards 2023.
Winner of Leadership in Diversity 2023
National Medilink UK Healthcare Business Awards 2023.
FInalist for Start up
Winner of the Best Start up award, and in Judge's opinion, likely to achieve impressive feats in the future
In recognition of iethico developing a digital healthcare solution that improves patient care and reduces costs
In recognition of early-stage scaleups who are making waves with their innovative solution
iethico Award from Innovate UK Funding to develop its Medicine Shortage Reporting Tool
Our team
Debra Ainge
Gursh Panesar
Debra Ainge
Chief Executive Officer
Highly experienced having demonstrated success with a record of driving growth both organically and through M&A.
Well-versed in leading organizations from start-up to over 2000 personnel as well managing large strategic projects such as M&A, ERP, international expansion initiatives and more.
Previously created and developed a proprietary digital platform
Peter Shone
Gursh Panesar
Debra Ainge
Chief Technology Officer
A distinguished tech guru with decades of experience.
10 years as CTO of a CRO, overseeing the development and implementation of innovative clinical trial systems used internationally by thousands.
Expertise extends to AI engineering for Rolls Royce aviation, while also crafting military intelligence solutions throughout multiple governments worldwide
Renee Kalia
Gursh Panesar
Gursh Panesar
Operations
25 years of customer management experience across multiple industry verticals. Leadership of contact centre teams 500+ driving sales, managing procurement, account management, quality, compliance, and continuous improvement.
Recognised by the Institute of Customer Services for delivering accredited world class customer service to healthcare professionals
Gursh Panesar
Gursh Panesar
Gursh Panesar
VP of Sales
Over 25 years experience in Pharmaceutical Wholesale across Primary Care, UK, Europe, and Global Markets..
Track record of delivering over £350m sales across Generics, PI’s, UK Branded, OTC, Medical devices, and Nutraceuticals.
Strong relationship with EU suppliers. Worked at Day Lewis and Uni Health Distribution. Gursh holds a MSc Med Chemistry & Drug Metabolism
Leon Rudd
Dr Suzanne Pavon
Dr Suzanne Pavon
Marketing
Experienced commercial business leader in highly regulated, complex markets.
Excels at initiating go-to market strategies for B2C/B2B sectors. Strategic Marketing, Business Turnaround, Multi Channel Delivery, through to launching Products and Services with successful longterm results.
Impressive regional growth with benefits in tech, mobile health and pharma
Dr Suzanne Pavon
Dr Suzanne Pavon
Dr Suzanne Pavon
Quality and Regulatory
Entrepreneurial, quality-focused, senior exec. 23+ yrs global experience in pharma, biotech, and CRO. Executive leadership in Quality Management, Compliance, and Operations.
Worked at TFS CRO, Piramal, Novartis, uniQure, Teva, Sanofi, The Mayo Clinic. PhD in oncology, PharmD, CPHQ.
Graduate of Philadelphia University and Harvard School of Public Health.
James Haddleton
Dr Suzanne Pavon
James Haddleton
NED, Business Services
25 years of commercial law experience including major roles such as Group Legal Counsel and Co. Secretary for an AIM-listed pharmaceutical corporation - leading projects that diminished risk while simultaneously augmenting efficiency and quality levels across contracting procedures, governance initiatives, and compliance systems.
Today, James is the CEO of Haddletons
Tiago Galvão
Dr Suzanne Pavon
James Haddleton
Pharmacist, CEO & Investor
Highly accomplished executive in the pharmaceutical industry. Over two decades of experience.
Currently the CEO Empifarma. Previous CEO Alliance Healthcare S.A. Portugal and Board Member of National Association of Pharmacies (ANF) for 10 years.
Co-founded Rede Claro and United Healthcare, distribuicao farmaceutica. Holds an Executive MBA from AESE Business School
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