Frequently Asked Questions

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 Account setup is straightforward:

1. We add your email address.
2. You receive an email link to set your password.
3. Once that’s done, you’ll get a follow-up email confirming you can log in.

It uses Microsoft sign-in, so it should feel familiar and may remember your email/device.

For security, the platform logs you out after inactivity. If it looks “stuck”:

• log out and back in

it’s usually just a timeout 

Proactive: you don’t have a specific product in mind - you’re scanning for risk and early warning signs.

Reactive: something has happened (stock issue, price shock, supply rumour) - you search for a specific product to understand what’s going on and why.

Not yet (today). A portfolio/alerts feature (where you maintain a list of products and get notified about relevant events) is being developed and planned as a free upgrade later in the year. For now, to stay on top of things you need to:

• log in and check dashboards
• use filters to narrow to the signal types you care about

Default view is:

• Timeframe: last 1 month
• Geography: All countries
• Alert types: All selected

This is meant as a broad “what’s happening” view - then you narrow it down.

A common “shortage-focused” set is:

• Supply Alerts (pharmacy-based grassroots signals)
• Out of Stock / In Stock (manufacturer/wholesaler availability)
• Shortage Notifications (government-level notices)
• Price Concessions (sign of market strain)

Note: UK shortage notifications are often late; non-UK government notifications can be much more proactive/useful.

Even for UK users, international signals can be early warnings (manufacturing issues, discontinuations, market prioritisation). The UK can lag behind what’s happening elsewhere.

Use it as a risk scanner:

1. Start at 1 month to spot what’s hot right now
2. If something looks risky, expand to 6 months to see trend and build-up
3. Click into months/countries to see the underlying table and context

What’s the difference between “Reset” and the “Eraser”?

This is the big gotcha.

• Reset: returns filters to the default settings (e.g., timeframe back to 1 month, all countries,      etc.)
• Eraser: clears what you’ve typed/selected in search boxes (and is often needed to truly “start      fresh”)

Common mistake:

You type/select a product, but forget that “everything is still selected” in the background.
So you think you’re seeing just that product… but you’re actually still seeing a broader dataset.

Best habit:

• when switching products or doing a clean search → use the eraser, then re-select what you want.

The heat map is rolled up to VMP (generic) level.

So:

• you generally won’t search by brand in the heat map view
• branded searching is available on other pages (see below)

Search is substring-based, so partial terms can pull a lot.
Example: typing “para” can return many products that contain “PA RA” in the name.

Tip: type a bit more of the name to narrow it.

Yes: use Ctrl +  (browser zoom in) to improve centering/readability.
(Some layout quirks are Power BI behaviour rather than something you can change.)

Try these in order:

1. Expand the timeframe (1 month → 6 months → up to 12 months, depending on the page)
2. If still nothing, email support via the in-app link: support@iethico.com

What support will do:

• assign a researcher to contact relevant manufacturers and wholesalers
• return an up-to-date picture (often within ~24 hours, depending on responsiveness)

This is especially useful if you’ve heard a “whisper” but it’s not yet visible in the platform data.

It flags price risk by showing products with the biggest price movement (up or down) over your chosen timeframe.

It’s based on net buying prices rather than list price.

The movement is based on order price and quote price

The % change shown is the average change over your selected period (e.g., month vs previous month)

It’s not just showing Drug Tariff or concession changes; it’s reflecting what the market is actually quoting/selling.

Same workflow as supply:

• start with 1 month to see the most recent volatility
• expand to 12 months (or longer) to understand the trend and inflection points

Up to 3 years.

(Supply data may go further back, but the last 2–3 years is where coverage is strongest/most consistent.)

Yes. Pricing can include:

• parallel import prices
• unlicensed medicine pricing (often used during shortages)

This can help you see when PI supply dries up or when alternative sourcing appears.

This is the “one stop” view when you already know what you want to investigate.

It combines supply + pricing signals in one place (without the heat maps) so you can:

• pick a product
• pick alert type (e.g., marketing authorisations, parallel imports, out-of-stocks)
• see the evidence together quickly

Default timeframe here is typically 1 year, but you can change it.

Yes. In this combined report you can search by:

• generic
• brand
• (and sometimes pack/product detail depending on the view)

Also: brand and generic search are linked - selecting one updates the other, so you don’t need to worry about “double filtering.”

Workflow:

1. Search for the product (generic or brand)
2. Set Alert Type to Marketing Authorisations (or Parallel Imports)
3. Click into the report/table to see the list (e.g., MA holders, strengths)

Not realising that “everything is selected” in the background.

Think you have filtered to one product/event, but haven’t.

Fix: eraser first, then reselect.